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SEO SOS #16 - Directory Listings

Posted by Peter Heinicke on Mon, Aug 20, 2012 @ 11:29 PM

There are several directories that you can also add your links to which will give you a certain amount of exposure.  One of the easiest and most reasonably priced linking websites is Strongest Links (http://www.strongestlinks.com ) and offers a free 30-day trial period with full functionality.  This website will give you an updated list of directories, the price they charge (if any) and how valuable the directory is as shown by various statistics.

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Tags: Web traffic, Website Traffic, SEO Authority, Web Optimization, link building, page rank

SEO SOS #15 - Linking Strategies

Posted by Peter Heinicke on Wed, Aug 08, 2012 @ 09:57 PM

The Internet would not exist if it weren't for keywords.  But the second most important element of the Internet involves linking of websites.  Think of it  -- its called the World Wide Web because all websites are connected to other sites in some way.  One website leads to another which leads to another which leads to another.

There is a double-bind involved when you entertain linking to other websites.  No one wants to send people away from their site by linking to another website.  However, you wont get any links to your website if you dont create any links from your website to others.  It is important that search engines see that your website is connected to the rest of the Internet by seeing links coming to your site from other locations.

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Tags: Web traffic, Website Traffic, SEO Authority, Web Optimization, link building, page rank

Changing Content - SEO SOS #13

Posted by Peter Heinicke on Wed, Aug 01, 2012 @ 04:40 PM

One of the most important factors that affect the search engines indexing your web pages for search engine results pages (SERP) positioning and page rank is changing website content.  If your pages are published but never updated or changed, you will never be ranked high enough to show up in the first few pages of a SERP.

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Tags: SEO | organic search | Paid Search, targetted Marketing, SEO, Web traffic, Search Engine Optimatization, SERP, SEO Authority

SEO SOS #09 - The Power of the 5 W's

Posted by Peter Heinicke on Tue, Jul 03, 2012 @ 08:25 AM

In the past several weeks, we have covered the content requirements in order to develop your website as an authority in your field. While this makes sense, sometimes it is difficult to get a handle on how to approach this task of creating perfect content that is appealing to your viewers and at the same time, attractive to the search engines. As a suggestion for organizing your thoughts about content, think of the 5 W's: Who, What, When, Where, Why. When you can answer the 5 W questions, you have covered your content needs. Let's look at the 5 W's individually.

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Tags: SEO | organic search | Paid Search, Inbound Marketing, 5 W's, SEO, Search Engine Optimatization, SERP, SEO Authority, Content based Marketing

Your Website's First Impression - SEO SOS #5

Posted by Peter Heinicke on Sun, Jun 17, 2012 @ 11:15 PM

We have focused on keywords for positioning and for content in past lessons. Now we need to look at traffic generation soon. But first, let's consider what a visitor sees when they do arrive at your site. Does your site convey authority on its topic? Does it get to the point of what you do and what you offer right away? Is the navigation logical and easy to understand? Yes, we want traffic; but we want that traffic to stick around, too. Your web statistics will show where a viewer enters your website, where they exit and how long they stay. So you will be able to easily determine the success of how well-like your website it. We'll cover more on web stats in a later SEO SOS lesson. Two things are of paramount importance in your web design: 1) The first impression you make, and 2) The navigation style you use. Let's explore first impressions of a website in this lesson. We've all heard the expression, "You only get one chance to make a first impression." With the breadth and depth of the Internet, this statement couldn't be more important. Factors that impact how well your website is received include:

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Tags: SEO, Web traffic, Website Traffic, SERP, SEO Authority, Web Optimization

Using Image Tags to Embed Keywords - SEO SOS #4

Posted by Peter Heinicke on Wed, Jun 13, 2012 @ 09:43 PM

Sometimes it is difficult to find ways to add keywords to your content without the copy sounding completely phoney. The goal is from 2% to 7% keyword density and while it is not always easy to find ways of using those keywords, there is a technique you may not be aware of using the keyword ALT tag. When you place an image in your HTML code, one of the parameters that can be added is called the ALT tag. This tag is simply a place in the image tag to put a description, name or title related to the image. It does not show unless you have a browser that show ALT tags when you hover over the image with the mouse. Another time you may see this text is when the image is loading. But the search engines do see this text description and will index it to help you gain keyword recognition for the website. This technique is more effective if you vary the ALT tag content so it is not just a repetition of the same keyword or keyword phrase over and over. 

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Tags: SEO | organic search | Paid Search, Website Traffic, Search Engine Optimatization, SEO Authority

Creating Authority - SEO SOS #3

Posted by Peter Heinicke on Tue, Jun 05, 2012 @ 08:46 PM

The search engines do not understand a whopping 99% of the websites on the Internet because they are not deemed to be relevant.  There are millions of sites that should be considered irrelevant, but yours shouldn't be one of them. 

What makes a site relevant?  Content that relates to the theme of the site.  That is, if your site is about coaching, then it is important to clearly define whether that coaching refers to little league coaching or football coaching or life coaching or business coaching.  If the only keyword emphasized on your website is coaching, it will be difficult for the search engine to provide consistent results on the Search Engine Results Page (SERP) when a search is performed.  Your business coaching website will come up along with all the little leaguers, the football coaches as well as your competitors, depending on what additional words show up on
your page content.

A complex algorithm known as Latent Semantic Indexing (LSI) is a technology used by the search engines to check not only the keywords on your website and the positioning of those keywords but also other related words that should commonly appear with your keyword or keyword phrase.  This is how a website is determined to be relevant.  Algorithms like LSI have come into being because there are so many websites on the Internet that simply throw up a
website with just their keywords listed and no other content. LSI takes into consideration additional related content that would naturally show up if the content is relevant to the keyword or keyword phrase and is appropriate to the theme.

Therefore, if your website is not showing up in the top 20 to 30 results in a search query, you can bet that the search engines do not find your website to be relevant or an authority on the topic you have chosen for your website's theme.  Granted, there are other factors involving the creation of authority, but it all starts with keywords and content related to those keywords.

So how do we find out what the LSI technology considers important and related content that should appear along with your keywords to give your page weight and relevance?  There is a simple technique you can use to determine what additional words will help with this goal.  Using Google, put a keyword into the search box with a tilde (~) in front of the keyword.  The SERP will show up with all the words that Google thinks are relevant to this keyword in bold

For example, put ~meditation tool in the search box and the resulting bolded words are:  meditation tool, tool, techniques, relaxation tools, tools, Yoga tools, relaxation tool, and spiritual on the first 3 pages.  The lesson here is that if you want your website that offers a meditation tool to place well in the SERP, you will want to include some of these other related words and phrases. 

Using this technique will give you a great start to building a website that will be considered relevant and an authority by the search engines once they know you exist.  While it is important to drive traffic to your website, it is equally important that once traffic arrives at your website, the viewer finds content of value.  And the most important visitors your website will ever host are Google and Yahoo and MSN, the Big Three.

Looking back at the past SEO SOS lessons, remember, good content is not English 101, but Marketing 101.  You can deliver the message of your site without ignoring the very important search engine technology that places you well on the SERP.

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Tags: Web traffic, Search Engine Optimatization, SERP, SEO Authority

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