How many of you have ever heard of Sage Accounting Software? Seriously, how many of you have ever heard of Sage? They make some of the best accounting software on the planet, but their marketing has been ineffective. Just think about how many non-franchise small businesses there are with 0-25 employees in the USA alone. What is your guess, 5 hundred thousand, 1 million, more? Sage has over 6 million customers worldwide, but so far only 10,000 businesses have signed up for Sage One, the latest Sage offering targetted specifically for small businesses. .